So You Want to Be in a Rock & Roll Band? - Phase 5 (page 2) |
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This month the column is about fully becoming a national act, with regular touring, regular album releases, more merchandise, and so on, AND most important how to finance your band the best way! |
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Continued from previous page. | |
Phase 5 - Going National (continued) Now that you have started becoming a fully national act, you can move on to the rest of the steps: 2. It makes no sense to do an expensive driving tour all over the country if you have not sold enough records and gotten reviews and articles and interviews in national magazines and fanzines. To start playing national, you have to have enough people from these other areas of the country that will want to come out and see your act. You will know this based also on how many emails and letters you get from people in certain parts of the country. Please don't be so stupid as to think that if you sold 500 copies of a single, for example, that people all over the country will have heard of you and will come to see you play, whether you are a support band or headliner on a tour. IT IS THE KISS OF DEATH FOR YOUR BAND TO DO THAT! Many, many people make this mistake over and over. Don't tour nationally until you are known nationally in the press and with sales so that the pressure builds up from demand for you to tour. Also, another BIG mistake that bands do is to play in another country where no one has a way of knowing who you are yet because you think that people will come out to see you because they would be curious to hear a band from your country here. HA! Only a very very small number of people will go see a band they never heard of. Overseas bands do this all the time and go home totally broke and disillusioned, even bands that are very popular where they are from. WHEN YOU HAVE LOTS OF PRESS AND LOTS OF SALES, THEN GO TOUR THERE, until then, make sure that you get lots of press and sales so that you can go tour there eventually. COMMON SENSE, something that is always destroyed by false hope. Now, the smart thing to do is to be strategic about shows. There are primary markets, secondary markets, and tertiary markets. For touring, there are primary market cities (like San Francisco, CA; Los Angeles, CA; Austin, TX; Portland, OR; Chicago, IL; NYC, NY; Montreal, QC; Toronto, ON) and then there are secondary market cities (like Seattle, WA; Phil, PA; Boston, MA; Denver, CO; Milwaukee, WI; Atlanta, GA) that potentially have large club audiences to draw from. These other cities are good too (sometimes better than the secondary market) as a third level market surrounding the other two markets, like: Detroit, MI; Baltimore, MD; Oklahoma City, Ok; San Antonio, TX; Dallas, TX; Raleigh, NC; Indianapolis, IN; Hoboken, NJ; Costa Mesa, CA; Long Beach, CA; Miami, FL.; Green Bay, WI; Wash, DC., Richmond and Virginia Beach, VA; Sometimes good are: New Orleans, LA; Memphis and Nashville, TN.; Akron, OH; Minneapolis, MN; and others. If you don't have much time, hit all the major market cities first and build your reputation up there. Next time, include most of the secondary markets until you are known enough in those cities. Once your are popular in these two markets, then people in the third (and fourth!) level markets will be interested in seeing your band play, then it is time to play them and grab many new fans. If you just play everywhere with no strategy to grow your popularity in places based on the size of their markets, then your tours will be all hit or miss per tour date, some places will have heard of you and some not enough, and it is demoralizing to keep hitting dud areas in between a few good ones. Keep the popularity ball rolling by working on the biggest markets first, because there is more potential to reach the most numbers of people to draw a percentage from. Play the smaller places nationally as you get more and more well known. This is the best way to do it when you have limited time and resources for your early national tours. Go first where your sales and press are the biggest, then work on the other areas. Why play places that it is too early yet for your to be popular there. It takes time to reach down into the smaller city markets. The rest of the country is all hit or miss. Unfortunately, the more of a hick town it is the more the people ONLY come out to see the opening bands. The more of a snobby city it is the more people ONLY come out to see the headliner. Best places in Canada such as: Montreal; Quebec City; Ottawa; Toronto, Hamilton, London, Windsor, Calgary; Victoria, and Vancouver. The first time around, it might make sense to fly to these places, use the guarantee money to pay for the tickets, and use the merchandise sales to pay yourselves for the shows (or the other way around, whatever works best for you at this point). You have to make sure that they club can has a reliable backline, or that the opening band will let you use their drums and amps. You can fly to one area, rent a van and equipment and do a short tour in that area (like all of Cali or all of Texas). That's what Electric Frankenstein did for our latest album. In a week's time, we made $15,000 from sponsors that were willing
to have their banner placed on our posters, cd booklets, website, etc for the album. We then recorded the record and with the leftover money, we had tour support for a whole year, and we flew to every show.
I'll pick up from here next issue! Click here for Phase 6! |
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(c) 2006 BGT ENT / Sal Canzonieri |